Website Refresh for an Ethical Fashion Rating Catalogue

Good on You is the authority on ethical fashion, with a vast directory of ratings that power better shopping choices. Working alongside the Head of Product, we took on a refresh of their website, including the home page, about page and brand directory.

UX solutions and layout concepts were produced then prototyped for user testing. It was important to the product team that the website remained logical and easy to navigate without sacrificing the minimalist aesthetic of the brand. We explored various prototyping functions and worked with a developer to finalise the final product across mobile and desktop.