Key Identity & Environment Design for Google Japan’s Flagship Marketing Event

For Google for Japan’s first in-person event, the client challenged us to apply a Japanese summer festival twist to the classic Google aesthetic. From the digital invitation to the physical sets, we developed a vibrant and engaging brand moment that stood out within a B2B event context.

By embracing gradient colourways and pushing into brighter shades, we modernised the Google for Country branding from the previous year and aligned it with the goals of the Japanese market. I worked closely with the design team to create activations that translated seamlessly across screen-based and physical event spaces.