Branding and Art Direction for a Skincare Brand inspired by Tasmania's wilds

Isla is an algae skincare brand that embodies the essence of pure, natural skincare derived from the pristine waters of Tasmania. The key challenge was to reflect its premium quality and commitment to sustainability, without evoking any possible negative imagery associated with seaweed. The primary typeface Archetype gives Isla a scientific and vintage feel, balanced by the secondary font Proxima Nova, which conveys modernity and sophistication.

A calming colour palette evokes the tranquility of dawn and dusk, rising and falling tides, linking to the morning and night quiet time where skincare rituals often take place. Isla's core value lies in its utilisation of sustainably sourced Tasmanian seaweed and algae, known for their rich nutrient content and therapeutic properties. The brand identity heroes nature photography in all channels as homage to the inspiration behind the product.